Working with a Coach

is a scientifically proven way* to accelerate performance.

I help professionals accelerate peak performance by eliminating stress & burnout and boosting energy & focus, based on 27 years of neuroscience research.

Why use brain science in coaching?

When based on brain science, coaching becomes much more powerful because it helps us focus on the "inner game" of performance. We learn to remove our own internal obstacles to success and to manage external obstacles with more grit and resilience.

Clients who work with me will have access to my proprietary coaching framework, Well in Work, developed after nearly three decades of research in neuroscience and psychology.

I help my clients with issues such as:

  • How do I realize my full potential as a contributor or leader?
  • How do I engage and mobilize my team to achieve their full potential?
  • How do I maintain momentum in a high-stress work-environment & minimize the risk of burnout?
  • How do I lead change without stressing everyone out and increasing their resistance?

Using evidence-based tools from brain research, we can quickly get to the heart of these issues and create the best plan moving forward.

Hi! I'm Pam Coburn-Litvak!

  • PhD-trained neuroscientist
  • Stress & Resilience researcher & author
  • Certified Executive Coach for all industries
  • Specialist in Healthcare Leadership coaching

click here to learn more about well in work

What's it like working with Pam?

The Client Sets the Agenda.

Every client is unique and will come with a unique set of questions they wish to explore with a coach. Here is just one, example list of coaching topics that a client might want to cover:

These topics will set the agenda for our coaching engagement. 

I usually work with clients for 6 to 12 months on a bi-weekly schedule

Since I work with clients all over the world, most of my sessions are virtual. However, if we live within driving distance, I'm happy to set up in-person meetings.

I work with each client to create a coaching schedule to cover all the topics that they have expressed interest in. See an example schedule below: 

Example Coaching Schedule

  • Pre-Session Work

  • Session 1 - Intro

  • Session 2 - Assess

  • Session 3 - Goals

  • Session 4 & on... 

Before we begin, the client and I meet to establish a coaching agreement. This written agreement allows us to:

  • identify topics and goals to be covered in the sessions;
  • talk about assessment tools that may facilitate those goals; 
  • agree on logistics (e.g., frequency, duration, in-person or virtual, etc.);
  • clarify what coaching is and is not; and
  • agree on the client's financial investment.

What Clients Say...

Daniel K.

Healthcare Leader

"I accepted a new position in a healthcare company that required a development of further leadership qualities if I wanted to be successful. I was struggling with a direction and plan for this until I started Leadership Coaching with Pam.


Working with Pam has been instrumental in guiding my focus to what is important for my career development, but also to include the expectations of the company. These sessions with Pam have magnified my desire to place emphasis on communication skills, staying organized, and motivating my target audience.


I am determined to practice what I acquire during this time with Pam to transform into an emerging figure to be used for directional change and process implementation for the betterment of those we serve at this company."

Kate C.

Business Owner

"I learn something new in each session. I’ve used several of Pam’s workbooks and articles and have seen great results by using her practical approaches and tools. I cannot recommend Dr. Pamela Coburn-Litvak enough – she is exceptional!"

What's included in a 1-on-1 coaching program?

Coaching Benefits & Bonuses 

I strive to provide exceptional value to my coaching clients:

FREE Stress/Burnout Assessment

An initial assessment of stress and burnout is included in the coaching program at no additional cost. 

Coaching Support

A typical coaching program will last 6 months (12 sessions) with email & text support

BONUS: Full-Length Workbooks

Full-length workbooks on stress, burnout, time & priorities management, and leadership topics like employee engagement

BONUS: Resource Library

Access to 50+ downloadable worksheets & resources on communcation & relationship-building skills, resilience, etc.

BONUS: Video Library

Access to my video resources on stress, anxiety, depression, self-care, etc.

BONUS: Follow-up Session

Schedule a follow-up coaching session within 90 days of the final coaching session at no extra cost. 

What else do I need to know?

frequently asked questions

  • The coaching Process

  • Roles of coach & Client

  • Assessments

What is coaching?

Coaching is a partnership where the coach and client have different but important roles. You (the client) set the agenda and goals for each conversation. You identify what you want to achieve and the criteria of what it looks like when you get there. I (the coach) help you achieve your goals by using my skills and coaching tools (active listening, creating awareness, challenging, supporting, serving as a sounding board, asking questions to help generate new ideas, etc.). 

What's the difference between coaching and consulting?

Consultants are hired for their knowledge and expertise. They're usually asked to diagnose problems and prescribe or implement solutions.


With coaching, the assumption is that individuals or teams are capable of generating their own solutions, with the coach supplying supportive, discovery-based approaches and frameworks.


Coaches won't tell you what to do. They'll ask questions and explore options with you to help you decide what to do. 

What's the difference between coaching and mentoring?

Mentors provide wisdom and guidance based on his or her own experience. Mentoring may include advising, counseling and coaching.


The coaching process does not include advising or counseling. They do not assume they have the same knowledge or expertise as their client. But coaches are skilled in listening and problem-solving. They utilize toolkits and frameworks to help their clients see all sides of an issue and implement solutions.


Unlike a mentor who "walks ahead" and advises on next steps, coaches "walk beside" their clients and help them reach their own objectives.


What's the difference between coaching and therapy?

Clients often ask, “What’s the difference between coaching and therapy?”

The first important difference is perspective. It’s sometimes said that the road of life, therapy is a rearview mirror and coaching is a windshield. Therapy helps us process problems of our past while coaching supports growth for the future. Therapy looks backward and coaching looks forward.

The second important difference is focus. Therapy helps people heal emotional pain and resolve issues in themselves or their relationships. It focuses on dealing with past problems that affect their emotional well-being now and helps them handle today's challenges better.

On the other hand, coaching supports personal and professional growth by helping people set and achieve specific goals. These goals are usually about success in their personal or work life. While coaching can lead to positive feelings, its main focus is on creating plans to reach these goals and making sure people take action and stay accountable.

If a coach thinks someone needs help with their mental health, they'll suggest they see a mental health professional.

What's the difference between coaching and training?

Training programs are based on objectives set out by the trainer or instructor.


Though objectives are clarified in the coaching process, they are set by the individual or team being coached, with guidance provided by the coach.


Training also assumes a linear learning path that coincides with an established curriculum. Coaching is not linear and without a set curriculum.


(Source: Envision Global Leadership)

What should I expect during a coaching session?

Most coaching sessions start with the coach asking the question, "What would be the most valuable goal we could work toward together today?" The client sets the agenda by answering that question, for example: "I'd like to focus on how I communicate in high-stress situations."


Whatever the nature of the goal, we’ll identify a few things during the session:

  1. What is your desired state? (i.e., how exactly do you want your communication strategy to change during high-stress situations?)
  2. How will you know you reached your desired state? The coach will ask you to think of specific measurements or evidence to show that you reached your goal. The more specific your criteria, the better. For example, for communication skills, you would want to think about changes in tone of voice and body language, changes in how you open and close the conversation, what communication strategies you use, and how you want others to respond. 
  3. Where are you now in relation to your desired state? What needs to change?
  4. What are the obstacles?
  5. What are you going to do about it?

What is a coaching agreement?

"Coaching agreement" has 2 meanings.


The first is the written agreement that is written and signed by the coach and client before coaching begins. This written agreement outlines the client's objectives for coaching, the number, frequency, and duration of sessions; ancillary services provided like assessments, and the financial investment.


The second refers to a verbal agreement that the coach and client make at the beginning of each session. It means that the coach takes the time to clarify what goals the client wants to work on for that session. At the end of the session, the coach will usually revisit the goal and ask, "Today, you said you wanted to work on X. How did we do in moving you closer to your goal? What insights have you had during this session, and what action steps do you need to take?"

How much will coaching cost?

Coaching is an important financial investment. However, I do not post a fee schedule on my website because the needs of every coaching client are unique. I don't do "one size fits all" coaching. Rather, I talk to potential clients about their coaching goals and then customize a coaching solution for them. 


It's best to discuss finances as part of a strategy call:

What is your refund policy?

My coaching programs are outcomes-based. If you are struggling, my commitment to you is to help you get quickly back on track.


Having said that, clients are free to cancel coaching at any time. I charge 50% at the beginning and 50% at the mid-point of a coaching engagement. In the unlikely event that clients cancel before they finish the entire engagement, they are refunded based on the proportion of coaching time used. 


*Research studies on executive coaching:
  • Dyrbye, L. N., Shanafelt, T. D., Gill, P. R., Satele, D. V., & West, C. P. (2019). Effect of a professional coaching intervention on the well-being and distress of physicians: a pilot randomized clinical trial. JAMA internal medicine, 179(10), 1406-1414.
  • Wang, Q., Lai, Y. L., Xu, X., & McDowall, A. (2022). The effectiveness of workplace coaching: a meta-analysis of contemporary psychologically informed coaching approaches. Journal of Work-Applied Management14(1), 77-101.
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